Keyword guide
Etsy keywords: how to find and place the words buyers use
A plain guide to choosing Etsy keywords from your own product facts, buyer language, and Shop Stats, then placing them across title, tags, and description.
The short answer
What matters most?
Etsy keywords are the words and phrases a buyer might use to describe your item. Gather them from true product facts and your own Shop Stats search terms, then spread the strongest phrases across the title, tags, attributes, and description instead of repeating one phrase everywhere.
Start from what is true about the item
List the item type, material, method, style, recipient, occasion, and use that genuinely apply. Keywords that describe the real product are safer and more useful than phrases borrowed from unrelated listings.
Learn from your own data
Etsy Shop Stats shows which search terms led visitors to your listings. Those observations are better evidence than invented volume numbers, which this site does not provide.
Place each phrase where it earns its slot
Use the clearest phrase in the title, add varied phrases in tags, let attributes and category carry shared facts, and write the description naturally. Variety across fields covers more accurate angles than repetition.
- Describe only what is true
- Prefer buyer wording
- Vary phrases across fields
- Check Shop Stats before rewriting
- Avoid keyword lists in descriptions
Direct answers
Common questions
How do I find Etsy keywords?
Start with accurate product facts and buyer-style phrases, then check Etsy Shop Stats for the search terms that already bring visitors to your listings.
Where should Etsy keywords go?
Etsy says words in titles, tags, categories, attributes, and descriptions can contribute to query matching, so place varied accurate phrases across them.
Does this site show keyword search volume?
No. Felt & Wood does not have Etsy search-volume data and does not estimate it.
Put the guide to work