Free Etsy SEO tool for careful sellers

Make every listing word
earn its place.

Check your Etsy title, all 13 tags, and description against clear, published guidance. No mystery scores. No invented search volume. No login.

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A clear bench, not a black box ↘
Workshop sampleRules, not guesses
77/100
readiness

Beautiful Rustic Reclaimed Wood Shelf Perfect Gift Farmhouse Shelf Wall Decor

Words earn their placeRemove repeated nouns and subjective phrases; move persuasive language to the description.
All 13 tag slots are used7/13 tag slots filled.
Tags use descriptive phrases4/7 entered tags are multi-word phrases.
Audit your own listing →

Your seller’s workbench

Clear copy.
Careful delivery.

Two separate checks for two parts of the same product. Both are free and work in your browser.

01 · Describe it

Listing Workshop

Review your Etsy title, 13 tags and description. Improve the words, not an imaginary ranking forecast.

Check listing copy →
02 · Deliver it

Digital download file checker

Check filenames, sizes and counts. Inspect readable PNG/JPEG dimensions and optional print PPI before delivery.

Open the file checker →
PLAIN LANGUAGE ◆ VISIBLE RULES ◆ HUMAN JUDGMENT ◆ PRIVATE BY DEFAULT ◆ PLAIN LANGUAGE ◆ VISIBLE RULES

What comes under the lamp

Three parts.
One coherent listing.

Etsy search considers more than keywords. We focus on the copy you can improve honestly, then show exactly why each note appears.

01

Title clarity

Name the item plainly. Keep objective traits close. Remove repetition.

02

Thirteen tags

Use the available slots with varied, relevant phrases that fit Etsy’s limits.

03

Description opening

Introduce the product naturally before answering practical buyer questions.

A useful refusal

We won’t dress guesses up as data.

× No fabricated search-volume numbers

× No competitor-sales estimates presented as facts

× No promise that a score predicts ranking

✓ Rules you can read, question, and act on

Plain-language Etsy SEO guides

Answers built to be used,
not padded for traffic.

Short, source-backed guidance for the questions behind a clearer listing.

01

Etsy SEO: a practical guide to listings buyers can understand

Etsy SEO is the work of making an accurate listing easy for Etsy to match with a relevant buyer query and easy for a buyer to understand. Start with the specific item, then align its title, tags, category, attributes, description, and visual presentation. No single field guarantees ranking.

Read the guide →
02

How to write a clear Etsy listing title

A useful Etsy title tells a scanning buyer what the item is, then adds the few objective details that distinguish it. Lead with the clearest product phrase, keep the wording natural, and remove repeated or vague promotional language.

Read the guide →
03

How to use all 13 Etsy tags without wasting a slot

Use all 13 Etsy tag slots for relevant, varied phrases a buyer might use. Favor specific multi-word phrases, keep every tag within 20 characters, and avoid repeating the same idea when a different accurate angle can widen query matching.

Read the guide →
04

How to write an Etsy description opening that earns the click

Open an Etsy description with one or two natural sentences that identify the product and include a few relevant phrases. Then answer the practical questions a buyer needs—materials, dimensions, variations, process, care, dispatch, and what is included.

Read the guide →
05

Etsy title length: the 140-character limit and what to do with it

An Etsy listing title can be up to 140 characters. The limit is a ceiling, not a target: a title that names the item first and adds only the most useful true details is easier for buyers to scan, especially in truncated mobile previews.

Read the guide →
06

Etsy keywords: how to find and place the words buyers use

Etsy keywords are the words and phrases a buyer might use to describe your item. Gather them from true product facts and your own Shop Stats search terms, then spread the strongest phrases across the title, tags, attributes, and description instead of repeating one phrase everywhere.

Read the guide →
07

Etsy categories and attributes: the listing fields that work like tags

Choose the most specific category that accurately fits the item and fill in every attribute that genuinely applies. Etsy says categories and attributes can act like tags in query matching, so you do not need to spend tag slots repeating them.

Read the guide →
08

Etsy listing checklist: what to confirm before you publish

Before publishing an Etsy listing, confirm a clear title within 140 characters, 13 varied tags of up to 20 characters, a natural description opening with practical details, the most specific accurate category and attributes, clear photos, and—for digital items—delivery files within Etsy’s limits.

Read the guide →

Browse all Etsy listing guides →

Quick answers

Before you paste a listing.

Is the Felt & Wood Etsy listing checker free?

Yes. Listing Workshop and the digital download file checker are free, with no account, card, or usage meter.

Does it connect to my Etsy shop?

No. It does not use Etsy’s API or OAuth. You paste only the title, tags, and description you choose to inspect, and the audit runs in your browser.

Does it show Etsy keyword search volume?

No. Felt & Wood has no access to Etsy search-volume, ranking, competitor-sales, or conversion data and does not estimate them.

What does the readiness score measure?

It is a deterministic 100-point check of visible copy rules—title length and clarity, all 13 tags within 20 characters, variety, and a natural description opening. It is not a ranking prediction.

Is Felt & Wood affiliated with Etsy?

No. Felt & Wood is independent and is not affiliated with or endorsed by Etsy, Inc. Results are suggestions; sellers remain responsible for accuracy and policy compliance.

Start with one draft

A better listing begins
with a clearer sentence.

Open the free workshop →